Product Design Leader

Driving commercial growth through design

Currently leading design across a digital platform used by 17m+ customers. Simplifying complex journeys to drive engagement and retention.

20+

Years experience

17m+

Customers served

14+

Propositions led

93%

Digital CSAT

Experience

Bringing clarity to complexity

Whether I'm shaping product strategy, leading teams or improving ways of working, my focus is creating the conditions for high quality products, strong teams and successful delivery. I believe great design comes from combining high standards, supportive leadership and clear direction.

Whether I'm shaping product strategy, leading teams or improving ways of working, my focus is creating the conditions for high quality products, strong teams and successful delivery. I believe great design comes from combining high standards, supportive leadership and clear direction.

Product Design Manager

Senior Design Manager

2022 - Present, Tesco Clubcard

Shaping how Clubcard value is surfaced, experienced and delivered across Tesco's digital channels, serving 17.3m digital users. Scaled Delivery Saver to 690k subscribers (90% retention, £14m annual sales) and grew Reward Partners to 700k+ customers. Defined shared design frameworks enabling consistency across a 14+ proposition portfolio. Leads a multidisciplinary team of 11 across 6 squads.

UX Designer, VP

2021 - 2022, JP Morgan

Redesigned risk operations design across a platform supporting $1tn of daily financial activity, within J.P. Morgan's Digital Securities Services business. Defined interaction models and data visualisation for complex risk workflows, shaping product direction in a fast-evolving space as requirements emerged.

Lead Product Designer

2018 - 2021, Three

Led design across Three's core utility and loyalty apps, used by 5m customers, through a period of surging demand as COVID closed retail stores. Redesigned registration and login, taking sign-up from 19% to 71% in three months and cutting complaints by 50,000/month. Restructured billing (3x clearer in testing) and redesigned the allowance/upgrade flow, doubling conversion and enabling 6 new product launches. Introduced Three's first design system.

Senior Product Designer

2017 - 2018, Vodafone

Designed end-to-end web journeys for Vodafone's B2C site, covering device launches, broadband and Pay As You Go propositions. Delivered high-profile launches including Apple Watch Series 4 and Samsung S9. Diagnosed and rebuilt an underperforming iPad/tablet landing page around clearer product discovery, and applied atomic design principles to build a consistent, accessible UI system.

Design Consultant

2009 - 2018, Contract Roles

Delivered products, services and customer journeys across telecoms, fintech, retail and automotive, including Standard Life, Audi, Fiat, Jeep, Volvo and GAME. Built cross-disciplinary experience across UX, UI, service design and design systems, adapting across agency, consultancy and in-house environments.

How I work

Start with the real problem

I focus on understanding the real problem before deciding how to solve it. Whether the challenge is customer, organisational or commercial, I look for root causes rather than reacting to symptoms.

Stay close to the work

Leadership and strategy are a large part of my role, but I stay close to the customer, the product and the teams delivering it. I contribute hands-on where it adds the most value.

Make it simple

I encourage clear thinking and simple language over jargon, helping teams make sense of complexity, challenge assumptions and make better decisions together.

Develop people and teams

Building strong teams starts with hiring great people and creating the right mix of skills and perspectives. Through coaching and feedback, I help designers grow their confidence, capability and impact.

Exploring AI in Practice

Like everyone else, I'm learning as I go! I'm actively exploring how AI can support research, prototyping, knowledge sharing and team workflows, focusing on practical ways to improve quality, reduce effort and help teams work more effectively.

See this approach in practice

Recommendations

"A leader you trust to run a team well; thoughtful, direct, and deeply committed to doing things properly."

Chloe Smith, Head of Product Design, Tesco

"Her ability to understand user needs, accelerate consensus across organisations, and help design ideal solutions is top."

Seth Druck, Executive Director, JP Morgan

"A key authority on user behaviour, proposing changes with a common-sense approach and a strong understanding of customer needs."

Darren Irish, Lead Product Manager, Three

Credentials

Education

Graphic Design HND

Northbrook College, 2009 - 2011

BA Hons Human Resource Mangement

Southampton Solent University, 1997 - 2000