Product Design Leader

Product Design Leader

Product Design Leader

Rebecca Smeeth

Rebecca Smeeth

I lead product design across complex customer experiences, setting direction, developing teams and turning customer insight into product decisions.

I lead product design across complex customer experiences, setting direction, developing teams and turning customer insight into product decisions.

I lead product design across complex customer experiences, setting direction, developing teams and turning customer insight into product decisions.

20+

20+

Years in digital product
and UX design

Years in digital product
and UX design

17.3m

Customers reached
through Clubcard

Customers reached
through Clubcard

11

Designers led and developed

Featured case studies

Leading design across Tesco Clubcard

Leading design across Tesco Clubcard

Portfolio & team leadership
17.3m digital customers | 6 product squads

17.3m digital customers

View case study

Improving global risk operations at JPMorgan

Improving global risk ops at JPMorgan

Complex operational products
$1tn daily activity | 70+ product team

$1tn daily transactions

View case study

Transforming Three's digital experience

Transforming Three's digital experience

Digital product transformation
+52% registration | 50k fewer complaints/month

View case study

Leadership Approach

Leadership Approach

My approach combines strategic direction with hands-on design leadership, giving teams the clarity and autonomy to do their best work.

My approach combines strategic direction with hands-on design leadership, giving teams the clarity and autonomy to do their best work.

01

01

Set direction and priorities

Turn customer, business and delivery needs into clear priorities for design teams.

Set direction, make priorities visible and help teams focus on the customer and business outcomes that matter most.

02

02

Raise design quality

Stay close to customer insight and key design decisions, challenging thinking when it matters.

03

03

Build stronger teams

Develop confident designers through clear expectations, coaching and meaningful ownership.

My experience

My experience

Product Design Manager

Senior Design Manager

2022 - Present, Tesco Clubcard

Portfolio & team leadership across 14+ propositions and six squads, setting design direction, developing the team and shaping experiences for 17.3m digital customers.

UX Designer, VP

UX Designer, VP

2020 - 2022, JP Morgan

Complex operational UX for global risk products, simplifying high-stakes workflows for teams managing around $1tn in daily financial activity.

Lead Product Designer

Lead Product Designer

2018 - 2020, Three

Digital transformation across core customer journeys, increasing registration success from 19% to 71% and reducing complaints by 50,000 per month.

Senior Product Designer

Senior Product Designer

2016 - 2018, Vodafone

Designed end-to-end acquisition and commerce journeys across Vodafone’s consumer web estate, supporting major launches and improving consistency through scalable UI patterns.

Designed end-to-end acquisition and commerce journeys across Vodafone’s consumer web estate, supporting major launches and improving consistency through scalable UI patterns.

Design Consultant

Design Consultant

2009 - 2016, Contract Roles

Delivered product and UX work across retail, telecoms, automotive and financial services, including Virgin, Starbucks, Audi, Volvo, Standard Life and GAME.

Delivered product and UX work across retail, telecoms, automotive and financial services, including Virgin, Starbucks, Audi, Volvo, Standard Life and GAME.

"Rebecca is the kind of leader you trust to run a design team well; thoughtful, direct, and deeply committed to doing things properly."

"Rebecca is the kind of leader you trust to run a design team well; thoughtful, direct, and deeply committed to doing things properly."

"Rebecca is the kind of leader you trust to run a design team well; thoughtful, direct, and deeply committed to doing things properly."

Chloe Smith, Head of Product Design, Tesco

Chloe Smith, Head of Product Design, Tesco

Rebecca Smeeth

Product Design Leader

Beyond design, I enjoy pottery, travel and racket sports.

© 2026 Rebecca Smeeth

Rebecca Smeeth

Product Design Leader

Beyond design, I enjoy pottery, travel and racket sports.

© 2026 Rebecca Smeeth

Rebecca Smeeth

Product Design Leader

Beyond design, I enjoy pottery, travel and racket sports.

© 2026 Rebecca Smeeth