Designing, shaping and scaling digital products

I help organisations find the right problems, align their teams, and ship products customers trust and the business can measure.

20+

Years across telecoms, financial services and retail

17.3m

Digital Clubcard users, up 1.4m year on year

7

Portfolio areas led across Tesco's loyalty ecosystem

Selected case studies

Tesco Clubcard

Growing customer value across Clubcard

Growing engagement of 17.3m digital Clubcard customers.

Three

Rebuilding onboarding during the pandemic

Increasing registration success 52% while reducing operational costs.

My approach

Bringing clarity to complexity

Whether I'm shaping product strategy, leading teams or improving ways of working, my focus is creating the conditions for high quality products, strong teams and successful delivery. I believe great design comes from combining high standards, supportive leadership and clear direction.

View case studies

Experience

Product Design Manager

Senior Design Manager

2022 - Present, Tesco Clubcard

Shaping how Clubcard value is surfaced, experienced and delivered across Tesco's digital channels, serving 17.3m digital users. Scaled Delivery Saver to 690k subscribers (90% retention, £14m annual sales) and grew Reward Partners to 700k+ customers. Defined shared design frameworks enabling consistency across a 14+ proposition portfolio. Leads a multidisciplinary team of 11 across 6 squads.

UX Designer, VP

2021 - 2022, JP Morgan

Redesigned risk operations design across a platform supporting $1tn of daily financial activity, within J.P. Morgan's Digital Securities Services business. Defined interaction models and data visualisation for complex risk workflows, shaping product direction in a fast-evolving space as requirements emerged.

Lead Product Designer

2018 - 2021, Three

Led design across Three's core utility and loyalty apps, used by 5m customers, through a period of surging demand as COVID closed retail stores. Redesigned registration and login, taking sign-up from 19% to 71% in three months and cutting complaints by 50,000/month. Restructured billing (3x clearer in testing) and redesigned the allowance/upgrade flow, doubling conversion and enabling 6 new product launches. Introduced Three's first design system.

Senior Product Designer

2017 - 2018, Vodafone

Designed end-to-end web journeys for Vodafone's B2C site, covering device launches, broadband and Pay As You Go propositions. Delivered high-profile launches including Apple Watch Series 4 and Samsung S9. Diagnosed and rebuilt an underperforming iPad/tablet landing page around clearer product discovery, and applied atomic design principles to build a consistent, accessible UI system.

Design Consultant

2009 - 2018, Contract Roles

Delivered products, services and customer journeys across telecoms, fintech, retail and automotive, including Standard Life, Audi, Fiat, Jeep, Volvo and GAME. Built cross-disciplinary experience across UX, UI, service design and design systems, adapting across agency, consultancy and in-house environments.